Pricing on Purpose: Creating and Capturing Value
Pricing on Purpose: Creating and Capturing Value
Pricing on Purpose: Creating and Capturing Value Mitchell, President, Professional Pricing Societ.—Reed Holden, founder, Holden Advisors Corp." —Eric G. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well
Pricing on Purpose: Creating and Capturing Value
Book Details :
- Title: Pricing on Purpose: Creating and Capturing Value
- Author: Ronald J. Baker
- Rating: 4.80 (727 Votes)
- Asin: 0471729809
- Format Type: Hardcover
- Number of Pages: 400 Pages
- Publish Date: 2006-02-03
- Genre:
—Reed Holden, founder, Holden Advisors Corp., holdenadvisors coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition
"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates."
—Eric G. Mitchell, President, Professional Pricing Societ
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